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About article

EVENT TOURISM AS A CATALYST FOR EMPLOYMENT GROWTH IN AZERBAIJAN

Hikmat Hasanov

Azerbaijan Tourism and Management University,

Azerbaijan PhD candidate Hikmat.hasanov@outlook.com ORCİD: 0000-0002-8964-4448

ABSTRACT

This paper explores the impact of event tourism on employment growth in Azerbaijan, a nation with a rich cultural heritage and growing tourism sector. Event tourism, involving the hosting of cultural, sporting, and business events, has emerged as a significant driver of economic development worldwide. In Azerbaijan, this sector has seen considerable investment and promotion, especially after hosting high-profile events like the Eurovision Song Contest and the European Games. The study examines how these events have influenced employment opportunities in various sectors such as hospitality, travel, and infrastructure development. Using statistical data, case studies, and interviews with key stakeholders, the paper analyzes the direct and indirect employment effects generated by event tourism. It also evaluates the sustainability of this growth and its alignment with Azerbaijan’s broader economic goals. The findings suggest that event tourism has significantly contributed to employment in Azerbaijan, particularly in urban areas, while also presenting challenges like seasonal employment and skill mismatches. The paper concludes with recommendations for maximizing the employment potential of event tourism while ensuring long-term economic and social benefits. The goal is to clarify – the impact of the event tourism on the level of employment of the population, as well as the impact of the level of employment in the creation of new jobs in the country

Methodology – the article uses the economic and statistical method and the method of comparative analysis to clarify the impact of the tourism sector on the employment of the population. Рesult of investigation – event tourism directly has a positive effect on increasing new jobs and increasing employment

\Keywords: Event Tourism, Employment Growth, Azerbaijan, Economic Development, Hospitality Industry, Infrastructure Development, Sustainable Employment

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