Ensuring the economic, social and environmental aspects of sustainability within the scope of each enterprise’s activity is one of the important issues facing each enterprise. Especially in recent times, the importance given to ecology by customers around the world, their preference for ecologically clean products when choosing goods and products, and their positive attitude towards enterprises that do not harm the environment indicate the increasing importance of environmental sustainability to businesses. In the article, the issues of the enterprise achieving environmental sustainability by choosing the right strategy, thereby increasing the chance to enter new markets, customer satisfaction, productivity, increase in sales volume and obtaining a competitive advantage were involved in the research. It has been emphasized that the enterprises that choose green production have increased their reputation and gained advantage in global markets and among customers with innovative technologies and approaches.

Purpose: is to show that a company’s preference for an ecologically sustainable approach is important not only for the environment and the world, but also for its own sustainable development and future, taking into account that a profit-oriented approach leads to pollution and the depletion of natural resources that business needs.

Methodology: Research and analysis method was used in the research work 

The results of the research: As a result of the research, it was concluded that the enterprise’s consideration of environmental issues during its activity, reduction of consumption of natural resources, transition to green production leads to an increase in the reputation of the business among potential customers, entry into new markets and an increase in competitiveness. 

Key words: renewable resources, green production, environmental sustainability, strategy of the enterprise, customer satisfaction, competitiveness